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 Betsy Sanders


  • Advisor to executive management, specializing in the development and implementation of people-centered leadership practices.  Areas of expertise include building integrated organizational dynamics, mission-based business and marketing strategies, assessing and strengthening corporate culture, and developing quality performance practices.
  • Trusted mentor to individuals seeking productive, balanced lives of stewardship. 
  • Director of national and international organizations, both profit and non-profit. 
  • Author; lecturer, workshop facilitator, motivational and keynote speaker. 


1978-1990 Vice President and General Manager, Nordstrom, Inc.

Full responsibility for development, for company's largest and most profitable division: Southern California.  Responsible for all strategic planning, budget, operational and bottom-line activities, as well as management selection, merchandising, and physical plant operations.

  • Built business to $1 billion in annual revenues
  • Located, planned and opened 19 stores
  • Increased employee base from 350 to 11,000
  • Supported regional credit office in developing account base to two million customers
  • Mentored cutting edge programs in benefits, hiring, motivating and training
  • Planned and executed advertising, sales promotions and public relations
  • Represented Nordstrom's customer service ethic as internal and external spokesperson

1971-1978   Held four positions at Nordstrom with increasing responsibility leading to three years as manager of one of the chain's largest stores. Also served as a commissioned sales person, department manager and buyer.


  • 1998- Director, Washington Mutual Savings Bank
  • 1996- Director, Wellpoint Health Networks, Inc.
  • 1995- Director, Advantica Companies, Inc.
  • 1994- Director, Wolverine Worldwide, Inc.
  • 1992- Director, Wal~Mart Stores, Inc.
  • 1998- Director, Dacor
  • 1986- Member, International Women's Forum
  • 1990-1998  Director, The H. F. Ahmanson Company
  • 1993-1997  Trustee, Gettysburg College
  • 1983-1990   Founder and Director, The National Bank of Southern California
  • 1983-1995   Director, Carl Karcher Enterprises
  • 1991-1994    Director, The Vons Companies
  • 1993-1995    Director, Sport Chalet, Inc.
  • 1986-1990     Director, The Los Angeles Chamber of Commerce       
  • 1980-1988     Director, United Way of Orange County
  • 1985-1987     Chairman, United Way of Orange County
  • 1988-1995     Director, The St. Joseph Health System


  • 1995  Directors’ Choice Award, The National Women’s Economic Alliance
  • 1995  Author of the Year, Pfeiffer Publishing
  • 1989  Retail Entrepreneur of the Year Awards, Finalist, Los Angeles Executive Magazine
  • 1989 Outstanding Alumnus Award, Gettysburg College
  • 1988  Humanitarian of the Year, National Conference of Christians and Jews
  • 1987 Woman of Achievement, Business, YWCA South Orange County
  • 1988  Woman of the Year, Business and Industry, YWCA North Orange County
  • 1997  Child Advocate of the Year, Casita de San Jose, Orange
  • 1999  Who’s Who of American Women


  • M.Ed., Secondary Education, Boston University
  • Certificate of Management, Graduate School of Business, University of Washington
  • B.A., German Language & Linguistics, Wayne State University
  • Extensive, ongoing study in the areas of leadership, stewardship, human dynamics, organizational dynamics, ethics and spirituality.
  • Multi-lingual with international experience.


Fabled Service  (San Diego: Pfeiffer & Company, 1995).

Inspiring Fabled Service  (San Diego: Pfeiffer & Company, 1996).

It’s Our Pleasure! (Tokyo: Diamond Publishing Company, 2000)

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