Fabled Service

Ordinary Acts,

Extraordinary Outcomes

“Drawing upon her 19-year career with  retail giant Nordstrom, Inc., renowned for best-in-the-business customer  service, Betsy Sanders presents a practical, easy-to-read guide which demonstrates what really works to create legendary customer service. "Should be required reading for all who deliver service to the public.” --David Glass, President & CEO, Wal-Mart

  • Betsy Sanders shares her secrets for creating legendary customer service through dedicated leadership. Discusses seven commitments which will help you achieve fabled customer service

Editorial  Reviews

Betsy Sanders, a former vice president and general manager with the extraordinarily consumer-oriented  Nordstrom department-store chain, believes that true success on the sales floor stems from dedicated leadership in the management ranks and a steadfast  commitment to related ideals from those at the top on down. In Fabled Service: Ordinary Acts, Extraordinary Outcomes, Sanders outlines the fundamentals for others who would like to achieve the legendary  customer-friendly status that is widely accorded her former employer. The  outcome, she stresses, is service that is so effective that it actually influences the decisions of shoppers.

Reader Testimonials


Fabulous book!!

 Reviewer: BBolino@msn.com from Olney, Maryland
The best book on customer service that I have ever read. Betsy Sanders takes the mystery out of providing great service by clearly explaining, with examples, that it comes from the top.

Reviewer: Gene Crumley from Davis, California
I have read at least a dozen books on customer service. None even come close to Elizabeth Sanders' book on Fabled Service. Sanders makes her points clearly and cogently, illustrating each with a vivid picture or metaphor of how to get it right! I have used Fabled Service as a great departure point for conversations among my colleagues about customer service leadership. If you are only going to read one book on customer service, this is the one to read.

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